We love an awards, can’t lie.
This time it’s the EMEA Sabre Awards 2026.
We’re up for no fewer than 13 awards. Which is really nice – in the mix at the top of the most-shortlisted agencies with the whole of the networks that are Golin, Weber Shandwick and MSL (and a little ahead of them at that). What’s more we’re up for ten different campaigns across seven different clients. Which is a heartening reassurance that we’re still no one-trick ponies.
Our Virgin Media O2 campaign on behalf of music fans to “Stamp it Tout” (see what we did there) and take a stance on the secondary ticket market is up for three gongs. We’ve been working on the campaign all year and it culminated in us bringing home the win in the House of Commons as the Government agreed to introduce new regulations. And to round that particular client out, we’re also up for an award for our work on the “Skin Case” with the BSF.
There are two GOSH campaigns in contention – Bells & Butterflies got a nod in Special Event and Purpose-Driven Branding while School Photo Day is up for Healthcare Campaign. Our Fair Pour campaign for Oxfam, which got people down the pub talking about progressive taxation but asking them to “pay what they earn” for their pint, is up for another gong.
We also saw two nods for Lexus and our work in tennis. “Served at Speed” saw Jamie Murray and Laura Robson set two GUINNESS WORLD RECORDS by completing a 109-shot rally at speeds up to 39mph – they were on top of the cars at the time. And our “Signature Shot” campaign saw AI used to create a ball machine that enabled Alfie Hewitt to face-down his own match-winning strokes.
Carlsberg’s “Fare Game” campaign is up for another award. When we found that 9 in 10 taxi drivers are massive football fans, yet 60% often miss the biggest matches because they’re pretty busy driving us around. It felt like time to give back to these unsuspecting heroes. Introducing “The Fare Game”, where we surprised 30 taxi drivers in Berlin by booking them for a full 120 minutes so they could kick back and watch the thrilling Germany vs. Portugal game, surrounded by fellow cabbies in a unique Carlsberg drive-in fan park, soaking up every minute of the match.
Our work with Pokémon – the Longest Unboxing – is up for Best Social Media. The campaign saw us stage the world’s longest ever unboxing – coming in at a magnificent 24 hours in total with a pan-European campaign that delivered the work across streaming channels and attracted 250,000 viewers and delivered 7.5 million impressions across wider social media.
Meantime, our multiple-award-winning work with The FA is up for Best Non-Corporate Campaign. First Time Fans saw the team capture the reactions of fans who had never been to a football match and experienced Wembley for the first time at the same point that Thomas Tuchel took to the pitch for the first time himself. It went on to rack-up over 10 million views.
Not bad at all. Actually remarkable.
Sabre Awards 2026: Shortlisted, Guerilla Marketing for Carlsberg
Sabre Awards 2026: Shortlisted, Product Media Relations for Oxfam
Sabre Awards 2026: Shortlisted, Social Media for Pokémon
Sabre Awards 2026: Shortlisted, Non-corporate for The FA
Sabre Awards 2026: Shortlisted, Sponsorship for Lexus Served at Speed
Sabre Awards 2026: Shortlisted, Automotive for Lexus Signature Shot
Sabre Awards 2026: Shortlisted, Entertainment for VMO2 Stamp It Tout
Sabre Awards 2026: Shortlisted, Brand Building for VMO2 Skin Case
Sabre Awards 2026: Shortlisted, Research and Planning for VMO2 Skin Case
Sabre Awards 2026: Shortlisted, Purpose Drive Branding for GOSH Bells & Butterflies
Sabre Awards 2026: Shortlisted, Special Event for GOSH Bells & Butterflies
Sabre Awards 2026: Shortlisted, Healthcare for GOSH School Photo Day
What’s more, we also discovered that we picked up a remarkable 13 awards at the In2 Sabre Awards EMEA this year – the awards that celebrate the craft skills applied to the work.
There were wins across the categories for our work with Oxfam on the Fair Pour, with Lexus on Served at Speed and for Pokémon’s longest livestream. There were also commendations for Carlsberg, Virgin Media O2 and GOSH. Not a bad haul at all.
Sabre Awards EMEA 2026: Winner, Pro-bono Campaign for Oxfam
Sabre Awards EMEA 2026: Winner, Online / Virtual Events for Pokémon
Sabre Awards EMEA 2026: Winner, Content Creation for Lexus
Sabre Awards EMEA 2026: Commended, Documentary Film for Carlsberg
Sabre Awards EMEA 2026: Commended, Stakeholder Content for VMO2
Sabre Awards EMEA 2026: Commended, Cultural Activations for Carlsberg
Sabre Awards EMEA 2026: Commended, Brand Events for Oxfam
Sabre Awards EMEA 2026: Commended, Use of AI for Lexus
Sabre Awards EMEA 2026: Commended, Culturejacking for Carlsberg
Sabre Awards EMEA 2026: Commended, Brand Collaboration for GOSH
Sabre Awards EMEA 2026: Commended, Purpose & Impact for VMO2
Sabre Awards EMEA 2026: Commended, Storytelling for VMO2
