The PRCA Dare Awards shortlists brought considerable delight as we’re up for eight awards (six strictly speaking with two campaigns apiece in a couple of categories. What brings the joy is that we’ve seen Carlsberg, Lexus, The FA, The Pokémon Company, Great Ormond Street and Virgin Media O2 shortlisted across seven different pieces of work.
Our Virgin Media O2 campaign on behalf of music fans to “Stamp it Tout” (see what we did there) and take a stance on the secondary ticket market is up for three gongs. We’ve been working on the campaign all year and it culminated in us bringing home the win in the House of Commons as the Government agreed to introduce new regulations. And to round that particular client out, we’re also up for an award for our work on the “Skin Case” with the BSF.
There are two GOSH campaigns in contention – Bells & Butterflies got a nod in Special Event and Purpose-Driven Branding while School Photo Day is up for Healthcare Campaign. Our Fair Pour campaign for Oxfam, which got people down the pub talking about progressive taxation but asking them to “pay what they earn” for their pint, is up for another gong.
We also saw two nods for Lexus and our work in tennis. “Served at Speed” saw Jamie Murray and Laura Robson set two GUINNESS WORLD RECORDS by completing a 109-shot rally at speeds up to 39mph – they were on top of the cars at the time. And our “Signature Shot” campaign saw AI used to create a ball machine that enabled Alfie Hewitt to face-down his own match-winning strokes.
Carlsberg’s “Fare Game” campaign is up for another award. When we found that 9 in 10 taxi drivers are massive football fans, yet 60% often miss the biggest matches because they’re pretty busy driving us around. It felt like time to give back to these unsuspecting heroes. Introducing “The Fare Game”, where we surprised 30 taxi drivers in Berlin by booking them for a full 120 minutes so they could kick back and watch the thrilling Germany vs. Portugal game, surrounded by fellow cabbies in a unique Carlsberg drive-in fan park, soaking up every minute of the match.
Our work with Pokémon – the Longest Unboxing – is up for Best Social Media. The campaign saw us stage the world’s longest ever unboxing – coming in at a magnificent 24 hours in total with a pan-European campaign that delivered the work across streaming channels and attracted 250,000 viewers and delivered 7.5 million impressions across wider social media.
Meantime, our multiple-award-winning work with The FA is up for Best Non-Corporate Campaign. First Time Fans saw the team capture the reactions of fans who had never been to a football match and experienced Wembley for the first time at the same point that Thomas Tuchel took to the pitch for the first time himself. It went on to rack-up over 10 million views.
Not bad at all. Actually remarkable.
PRCA Dare Awards 2026: Shortlisted, Charity Campaign for GOSH Charity (Bells & Butterflies)
PRCA Dare Awards 2026: Shortlisted, Charity Campaign for GOSH Charity (School Photo Day)
PRCA Dare Awards 2026: Shortlisted, Consumer Campaign for Virgin Media O2 (The Fight for Fairer Ticketing)
PRCA Dare Awards 2026: Shortlisted, Digital Campaign for The Football Association
PRCA Dare Awards 2026: Shortlisted, Digital Campaign for The Pokémon Company
PRCA Dare Awards 2026: Shortlisted, Launch or Event for Lexus (Served at Speed)
PRCA Dare Awards 2026: Shortlisted, Integrated Campaign for Carlsberg
PRCA Dare Awards 2026: Shortlisted, Media Relations for GOSH Charity (Bells & Butterflies)
